Introduction

A brain is needed to create information. A brain is needed to process information. Communication is the link between the two. The human brain can create, and process, an enormous amount of information in a given a day.

Until very recently the amount of information created and processed daily was limited by communication channels. Your, we’re assuming human, brain could comfortably acquire and process all of the information offered to you during the course of a day. Now, when you log on to the Internet, you suddenly have access to more information than you could acquire and process in sixteen of your, we’re assuming human, lifetimes.

The general consensus is that this is a good thing. We’re here to challenge that.

The fact that any-brain can create and publish their information is generally considered a good thing. We’re here to challenge that.

In the past, mass communication functioned with one, carefully selected, brain creating information that would be acquired and processed by many brains. We’re now in a state of negative mass communication. We have each brain, creating many pieces of information, and as a result …

More Information than Brains.

As the Internet approaches ubiquity it is entering into a new phase, where there will be much shaking out, and we’re doing our best to guess where the fleas are going to land.

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