When Buzznet bought Stereogum, everyone was mostly concerned with the fact that Buzznet is funded by Universal (through Interscope) and how that was going to influence their editorial content. Honestly though, do you really care? You’re getting your information from the Internet; this isn’t exactly the New England Journal of Medicine.
What you really should of thought was, “did they just buy a blog?” If you read that aloud, it should sound a little funny – because it is. Buzznet, however, in their apparent mission to crack my shit up, was not going to be content with a little funny. Now, they’ve purchased another blog from a blogger who has previously blogged about how no one should ever buy blogs.
Me: “That’s pretty hilarious”
Buzznet: “Wait … we’ve not yet begun to retarded.”
From an email by Gawker editor Nick Denton, leaked by Gawker
Music audiences are fragmented across genres; Maura’s Idolator gave Stereogum a good run, but a group with a whole array of music sites will command more attention from record labels than we could.
Meaning, as a grande finale, Buzznet has purchased a failing blog, from a blogger, who writes about not buying blogs, who believes they will turn it around by selling advertising to record labels …
who are buying blogs.
what the fuck is the internet?
Other than the downfall of Western Civ?